These individuals shop online at least once a week, often more with online shopping seamlessly integrated into their everyday lives. A majority of this segment is female, and they frequently …

Jan 16, 2024 · The survey results indicate that the majority of online shoppers in Vietnam are young people with an average age of 31. Females make up 58% of the online shoppers, and …

Nov 25, 2025 · According to a report published in January 2024, more females made online transactions than males in Vietnam.

Sep 15, 2025 · Discover key insights into Vietnam’s online shopping behavior in 2025. This report analyzes consumer habits, spending patterns, top product categories, and the rise of Shopee, …

As far as the increasing importance of online shopping is concerned, our research team has a deeper insight into it through articles and research on Vietnamese Generation Z, who were …

Nov 22, 2024 · This mind map analyzes the customer demographics, needs, and pain points of men and women under 35 in Vietnam, focusing on their purchasing behaviors and decision …

Explore the latest data on Vietnam’s online shopping trends, consumer behavior shifts, and digital payment growth in TGM 2025 e-commerce market insights report.

Mar 29, 2025 · Online shopping in Vietnam has grown rapidly in recent years, driven by increased internet access, smartphone usage, and a tech-savvy population. Both domestic and …

Drawing on data from January 2023 to September 2024 and insights from a sample of 4,000 consumers, this report examines the digital shopping and travel trends shaping the future of …

May 29, 2025 · Vietnam’s population skews young, with nearly 70% under the age of 35. These digitally native consumers are accustomed to mobile apps and online shopping. Their …