A "psychographic profile" consists of a relatively complete profile of a person or group's psychographic make-up. These profiles are used in market segmentation as well as in advertising.

Jul 15, 2025 · A psychographic profile is a unique description of the attitudes, habits, and interests of an individual or group. It's a collection of consumer values and behaviors that tell you who would be …

Nov 4, 2023 · What is psychographic segmentation? Psychographic segmentation is a market research method used to divide a market or customer group into segments based on their beliefs, values, …

Feb 27, 2024 · Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and …

May 1, 2023 · With psychographic data, it’s much easier to design landing pages for key personas. When you’re creating messages and designs for a specific person, you’re doing less guesswork than …

Understanding your customer in psychographic terms isn't just about personalization and segmentation — it's about getting inside your customers’ heads and speaking to their hearts.

Dec 5, 2016 · plural in form but singular or plural in construction : market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or …

Dec 1, 2025 · Psychographic segmentation involves dividing your audience based on psychological characteristics that influence their consumption patterns. This includes values, personality traits, …

Apr 16, 2020 · Psychographic marketing is about focusing on your consumers’ feelings and emotions and about creating better alignment between their values and your brand’s values.

We’ll cover how and why you should apply psychographic segmentation examples to your marketing strategy.