Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 ...

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

For brands, having an opportunity to leverage the Super Bowl is marketing gold. Fans, celebrities, pro athletes and the hordes of national media members trek from across the globe to take in the ...

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention. Once ...

Manscaped is best known for its below-the-waist grooming products. But with its latest campaign, “Send Face Pics Instead,” the groin specialists are moving onward and upward into the face category—the ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

SeaWorld has launched its first brand campaign in several years to coincide with its 60th year in business. The campaign’s hero creative, dubbed “So Many Worlds to Love,” takes you through a day at ...