Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 ...

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

The results of Chief Marketer’s latest Pulse survey on staffing are in: Twenty-seven percent of marketing departments surveyed were impacted by recent layoffs. And the areas of marketing that ...

Toys and entertainment brand PopMarket says Temu is its fastest growing sales channel. The time is right for U.S.-based retailers to sell on Chinese-based marketplace Temu, said Tim Hinsley, senior ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Manscaped is best known for its below-the-waist grooming products. But with its latest campaign, “Send Face Pics Instead,” the groin specialists are moving onward and upward into the face category—the ...

At a recent Axios event in New York City, Esty CEO and tech entrepreneur Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service ...