Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s AI creates ...

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

AI answer engines aren’t just changing how people search, they’re fundamentally redefining what business visibility means in the digital age. From simple keywords and short phrases such as “brake ...

This story was produced by Rob McManus and distributed by Next Net. Exploding Topics says Google gets about 16.4 billion searches every day. That tells us there are so many chances for brands to get ...

Walgreens is pressing on with its "Footprint Optimization Program" and shuttering hundreds of locations in an effort to streamline operations and prioritize its core retail pharmacy business. In ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer machines actually ...