Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

Operating a business today involves juggling sales pipelines, customer communications, and team projects, while not letting ...

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

Eighty-five percent of financial advisers view generative AI — AI that can be used in generating new content — as a help to ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

Entrepreneurs know firsthand that running a business in today’s world feels anything but small. The details and deadlines can ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...

The mismatch causes problems when CRMs are deployed for government initiatives. CRMs are built to support a linear sales process—a deal is won, lost, or in progress. So CRMs categorize prospects by ...

SAP SE remains overvalued despite a recent correction, with growth rates and cloud backlog decelerating and high expectations ...

Columbia Threadneedle Investments, an investment management company, released its “Columbia Global Technology Growth Fund” ...

How to select the finest CRM software for your business in 2025, including essential features, price data, and sales and ...

CRM leaders can't scale AI impact until frontline users trust it. Here's how to shift from skepticism to success.