Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

MELBOURNE, Fla. — Florida Tech has unveiled a new brand identity for its athletics program. The new logos and wordmarks were developed through a coordinated effort between the university's marketing ...

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October. Starting with the 2026-27 school year, the Red Raiders will wear a modernized "Double T' logo in red, ...

Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of the 2026-27 year. Gone is the beveling in the school's primary design, with ...