The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

Color influences perception, drives purchasing behavior, and creates instant recognition, all factors that directly impact a ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

Consumer Reports is urging the FDA to establish strict limits on lead in protein powders and shakes in light of its new investigation that found troubling levels of toxic heavy metals in the samples ...

U.S. consumers have rarely felt worse about their economic futures, according to data released Friday from the University of Michigan's widely followed Surveys of Consumers. Consumers’ five-year ...

Domino’s pizza chain is changing its logo – and it’s not afraid of keeping it red, white and blue. The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes ...

Long Island consumers are more pessimistic about their immediate financial future than at any time in the past two years because of issues like the rising cost of food and housing, according to a new ...

Here’s hoping this goes better than Cracker Barrels’ attempt at a new logo. Long John Silver’s, which operates fast-food seafood restaurants in dozens of states, announced earlier this month that it ...

Amazon, Target and Walmart are all kicking off big sales this week. Each store is offering steep discounts on smart home technology, but those products don’t always lead to instant savings. Other WRAL ...

Nike has released a new collection of apparel featuring WNBA star Caitlin Clark's official 'CC' logo. The collection includes t-shirts, hoodies, and pants, expanding on the initial logo t-shirt ...

WASHINGTON — U.S. consumer confidence declined again in September as Americans’ pessimism over inflation and the weakening job market continued to grow. The Conference Board said Tuesday that its ...

RIT Dubai is partnering with SmartKable Powerline Solutions, a New York-based company, and its Middle East and Africa arm SmartKable Equinova, to develop an AI solution that will enable a smarter ...