"Sex sells" has been a mantra in marketing for decades. As researchers who study consumer behavior, we've seen plenty of ...

The universe's expansion may actually have started to slow rather than accelerating at an ever-increasing rate as previously ...

Meditation is widely praised for its mental health benefits, but new research shows that it can also produce unexpected side ...

The industry keeps echoing ideas from bleak satires and cyberpunk stories as if they were exciting possibilities, not grim ...

The largest study of its kind has revealed that the Pfizer-BioNTech Covid-19 vaccine presents considerably fewer problems for ...

Steven Spielberg's eye-popping blockbuster "Ready Player One" just arrived on Netflix, and it's now cracked the top 10 ...

Theorists have found that a “warm” version of cosmic inflation is consistent with known physics, linking it to the hunt for ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Exodus promises to be a sprawling, character-driven epic that blends deep narrative ...

A simple visual and audio recording of slime movements, focusing on texture, stretching, and natural handling sounds. This video contains no music, and no added effects — only the raw interaction ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook The role of open worlds in gaming has undergone a significant shift over the past decade. Games ...

Most people think of seismology as the science of earthquakes that split roads or rattle buildings. In reality, it covers every vibration that ripples through the ground, whether from tectonic shifts, ...