"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Emotional resonance is all but mandatory in today’s marketing landscape. You can’t just make a stellar product and count on buyers to come to you—you have to lure them in. And with inflation prompting ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...

The more interactions and connections firm's social media marketing strategy generates, the more customer engagement value it brings. In the new study, Fang Fang Li and Jorma Larimo from the ...