In order to compete with other businesses, including those much bigger than them, small businesses must have effective business plans in place. These business plans have several components, including ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Justin Barish, Chief Marketing and Digital Officer at Lido Advisors, offers digital marketing tips and strategies for advisors.

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

10 Project Management Software for Marketing to Simplify Workflow in 2025 Your email has been sent See how top marketing project management software like monday, ClickUp, and Notion help marketing ...

UW’s Ph.D. in marketing and management prepares grads for fulfilling careers in research and academia. We pride ourselves on offering students a supportive environment with close-knit peers and ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...