Discover how to measure your brand’s “vibe” with KPIs that capture emotional impact and engagement. Read our blog to learn ...

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The twice-failed presidential candidate’s book tour is an excruciating reminder of why she lost. ‘Some people have said I was the most qualified candidate ever to run for president.” This is a real ...

In today's hyper-connected world, cyber threats are more sophisticated and frequent than ever - ransomware attacks, data breaches, social engineering scams, and advanced persistent threats targeting ...

How much social and public-health damage will Americans suffer before doing a U-turn on marijuana promotion? A new study finds that more than 40% of drivers who died in car accidents in one U.S.

Investors are grappling with a blackout of official government economic data that’s forcing them to rely more heavily on reports that usually get far less attention. By Andrew Ross Sorkin Bernhard ...

“It’s probably going to be a very odd day,” series creator Steele posted on BlueSky after Musk shared a post from Libs of TikTok that included the clip from “Dead End: Paranormal Park” and a caption ...

Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like ...

CEOs are under pressure—I get it. Economic instability, lingering tariffs, AI reshaping the rules, a shifting talent market—the list is long. Every day, we make tough calls to navigate these headwinds ...

-- Study did not meet primary endpoint of complete healing of PCED at Week 8; secondary endpoints also did not achieve statistical significance -- -- KPI-012 was well-tolerated with no ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

“I think that there are a lot of people that are going to understand the political importance of our show and the state of our world right now,” Michele adds. “I don’t like to be a part of anything ...