Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Alphabet Inc. 's AI-driven growth in Ads and Google Cloud boosts revenue, justifying a $321 target. Click for my GOOGL ...

Financial markets can turn on a dime, and AI can’t predict the future. However, Google seems to think that people make smart ...

Some Google sales staffers are moving from selling into large companies to mid-sized companies. The move comes as Google's "rocketship growth" slows. These staffers are heavily incented to sell AI ...

Google's Pixel 10 Pro Fold is its most refined foldable yet, but it still lags behind global competition in terms of design, ...

Jerry Lee is a former strategy and operations manager at Google. He left his $198,000 job at Google to build his startup Wonsulting. He said working at Google was like getting a mini MBA, and he had ...

Oakmark spotlights six stocks driving AI, M&A, and analytics upside, while navigating debt, guidance cuts, and valuation ...

Google just lost a crucial lawsuit against how it does business with its Play Store. A judge could rule that Google must allow rival app stores to freely compete. The result could be a huge blow to ...