Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...
For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...
According to HIV therapy specialist ViiV, which is majority owned by GSK with Pfizer and Shionogi as shareholders, the UK ...
Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...
Cybersecurity is no stranger to the EDUCAUSE Top 10, but this year, technology and cybersecurity leaders are zooming in on ...
When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...
Power Metallic Mines Inc the “Company” or “Power Metallic” (TSXV:PNPN) (OTCBB:PNPNF) (Frankfurt: IVV1) is pleased to provide ...
Beyond his commercial success, Piyush Pandey also contributed to public life through key awareness campaigns. This includes ...
In 1980, a 15-year-old Brooke Shields starred in Calvin Klein’s jeans campaign, saying the now-famous line, “You want to know ...