Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

We’ve all attended numerous marketing conferences over the years—some good, some forgettable, and a rare few that genuinely changed the trajectory of business. But something different is brewing with ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. From the steam engine to the introduction of robots to the assembly process, technology has ...

DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings with customers and prospects. We conduct ...

In 2024, the women’s workwear brand M.M. LaFleur convinced more than 4,000 people to come out in-person, most of whom were new customers.

You’ve set the date. You’ve booked the venue. Now all you need is to get people to show up. Anxious? Maybe just a little? Well, don’t be. Marketers are scheduled to spend over 540 billion dollars ...