When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

The five-day global event will bring together more than 40 renowned marketing leaders and feature over 50 sessions ...

Hamilton is considering allowing sponsorships and donations to support special events and marketing campaigns.

With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...

In 2024, the women’s workwear brand M.M. LaFleur convinced more than 4,000 people to come out in-person, most of whom were new customers.

Sacramento's Sactown Makers offers a free Marketing 101 Workshop featuring tips and a talk by entrepreneur Celia Surridge.

Two months ago, Allen outworked former title challenger Marvin Vettori in a Fight of the Night winner at UFC 318. That ...

Now that the Apple iPhone 17 event has come and gone, fans can look to the future with the new offerings from Apple, ...

We’ve all attended numerous marketing conferences over the years—some good, some forgettable, and a rare few that genuinely ...

The order indicates the defendants were willful in “blatant and repeated acts,” which the judge was inclined to find ...