A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

Jessica Drake joins the Executive Interview to delve into plan participant attitudes, behaviors, and evolving expectations in a digital world.

Marketers often mistake visibility for readiness, assuming that buzz and media coverage drive consumer adoption of new ...

The Social Security cost-of-living adjustment for 2026 will not be a windfall for the millions of beneficiaries who rely on ...

The period panties market offers a strategic growth platform for manufacturers across textile, health, and tech sectors. By ...

Family vacations aren’t what they used to be, thanks to changing family dynamics and money spent in surprising new ways ...

WASHINGTON -The U.S. consumer’s durability as a prop for the economy may be tested in coming weeks as family budgets, ...

The U.S. grocery market is undergoing one of its most transformative periods in decades. Consumer behaviour, shaped by shifting lifestyles, inflationary pressures, and evolving digital habits, has ...

Recent patterns in consumer credit risk suggest a growing divide among U.S. consumers, as some demonstrate heightened financial resilience while others face mounting challenges. These insights come ...

Understanding franchise competition is pivotal for both franchisors and franchisees for several reasons. Firstly, it helps in developing a robust business strategy. By analyzing competitors, a ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...