Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Companies like Doji and Beli have found successful strategies for winning the Gen Z market. Here's how they did it.

For many tasks in corporate America, it’s not the biggest and smartest AI models, but the smaller, more simplistic ones that are winning the day.

In a data-driven world, pauses in government economic data do more than inconvenience economists, they create dangerous blind spots for investors and business leaders.

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

WEBJUMP’s AI-powered segmentation supports dynamic layouts and personalized content that evolve based on user behavior, ensuring every customer touchpoint is timely, relevant, and compelling. These ...

Qantas Airways said criminals stole nearly six million of its customer records in July as part of an attack on companies around the world. By Mark Walker The Australian airline Qantas Airways said on ...

Some packages sent to the US from abroad are getting held up at UPS facilities for weeks. New rules on imports led several international carriers to suspend higher-value shipments to the US. Now, ...

Scraping the open web for AI training data can have its drawbacks. On Thursday, researchers from Anthropic, the UK AI Security Institute, and the Alan Turing Institute released a preprint research ...

The revival of the Honda Prelude has turned into something of a sensation: customers are queuing, dealers are scrambling, and Honda itself admits it never anticipated quite this level of demand. In ...