Brands are experiencing the largest transfer of marketing power in a generation, because AI agents are taking control of purchase decisions, prioritizing objective, machine-readable data over ...

As the fourth quarter (Q4) of 2025, known as the holiday season, gets underway, brands are gearing up for one of the most competitive shopping periods of the year. And, with social media platforms ...

Rivian stock dropped more than 7% Oct. 2. EV maker Rivian (RIVN) apparently wasn’t invited to the record delivery party, as the company revealed Oct. 2 that it is narrowing its guidance. Rivian stock ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

RESTON, Va., Sept. 16, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of The Scoreboard, an interactive ...

Consumers are adopting new behaviors and technologies more quickly than ever before. So, if you only take stock of payment trends during end-of-year planning, you can miss emerging trends and ...

Researchers at The University of Texas at Arlington have discovered a surprising new type of magnetic property that could lead to stronger magnets made from tiny particles of common iron oxide. This ...

PepsiCo, the multinational giant behind Pepsi, Lay's, and Doritos, is underperforming — and analysts have taken notice. Earlier this year, the company's stock dropped nearly 30% since its high in May ...

The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what most of those headlines miss: Search isn’t a platform, it’s a behavior. Whether people are typing into Google ...

Researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional numerals. In either case, the ratings can be misleading, potentially causing a company to ...

The traditional boundaries between consumer wellness and healthcare are rapidly dissolving. This convergence is creating unprecedented opportunities for innovation, while fundamentally changing how ...