New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...

The mismatch causes problems when CRMs are deployed for government initiatives. CRMs are built to support a linear sales process—a deal is won, lost, or in progress. So CRMs categorize prospects by ...

The future of customer experience won’t be built on adding more tools ... Enterprises should begin by integrating AI ...

Diamond Hill Capital, an investment management company, released its “Select Fund” third-quarter 2025 investor letter. A copy ...

For decades, many organizations have tried customizing certain aspects of their marketing, sales, and customer experiences.

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Whether you’re in sales, marketing, or customer success, the best systems are the ones your team actually uses.

Many software companies have jumped at the opportunity to land their own product on the market, but this list contains five in particular that showcase how AI changes CRM for the better.

Klaviyo looks to take the cake on keeping customers engaged. It offers automation features along with strong segmentation.

Granicus' acquisition of Indigov aims to strengthen digital engagement and constituent management for government agencies.

Five-time Inc. 5000-honoree Entire Productions is maximizing productivity with AI tools and CRM automations. One Salesforce ...