Italian coffee brand Lavazza kicked off a collaboration with NYU Tisch School of the Arts’ Martin Scorsese Virtual Production Center with an event hosted by Scorsese; his daughter, actress and ...

Mr. Pibb is relaunching with newly designed packaging in select regions, ahead of a planned 2026 national rollout.

Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitatively more ...

Trust in news providers has fallen among people on both ends of the political spectrum, judging by a study from Pew Research. In general, 56% of U.S. consumers have at least some trust in the ...

Marketing group Acceleration Community of Companies has launched a synthetic audience platform for testing creative and messaging. According to the company, the platform simulates audience responses ...

Copilot Mode's AI features in Microsoft Edge can now reason and see across open tabs to start a chat, search, summarize information, fill out forms, and book hotels. The announcement came just days ...

Siding with Meta Platforms, a federal judge has thrown out a Maryland resident's lawsuit over phony ads on Facebook. In a decision issued late last week, U.S. District Court Judge George Russell, III ...

Amazon is rolling out an AI-powered tool that will recommend specific products when shoppers feel overwhelmed with options or just cannot decide on the products they want to buy. "Help Me Decide," the ...

AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ...

Legacy media companies want smaller, more aggressive business units - and at the same time, more control. Can this work?

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half ...

As expected, tech scion David Ellison is taking a hands-on approach to managing and shaping the new company formed from the ...