Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 ...

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe.

Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its cachet by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and ...

Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more ...

Manscaped is best known for its below-the-waist grooming products. But with its latest campaign, “Send Face Pics Instead,” the groin specialists are moving onward and upward into the face category—the ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...