Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 ...

At EMS you’ll reach Event Marketer’s highly engaged audience of the leading buying companies in the market. With the right sponsorship you can ensure your company is front and center, getting valuable ...

Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting ...

Google is a key part of supplement brand Qualia Life’s marketing strategy — which means Chief Marketing Officer Lauren Alexander is keeping a close eye on the trend of more consumers using generative ...

After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey ...