Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company cre ...

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Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

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Apple TV’s striking new intro sequence — unveiled earlier this week — was made entirely with real glass and light, not CGI ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...