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Music Ally

Does social-media virality build fandom? Midia Research isn’t so sure

Go viral on TikTok as an artist – or YouTube Shorts, or Instagram – and you can expect a big spike in streams elsewhere, ...
Grazia Daily UK on MSN

‘Bestie Lip Combo’: Hailey Bieber and Kylie Jenner Just Shared Their Liner Must-Haves

But when you're two multi-million and billion-dollar beauty brand founders respectively, it makes sense that you'd cement ...