Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

GROW combines Gardner Business Media’s first-party audience network, industry-expert content creators, owned media brands ...

The teams that will win with AI aren’t the ones with the best prompts or the fanciest models. They’re the ones who are ...

From fintech disruptors in Mumbai to D2C brands in Dubai, the smartest challengers are not just optimizing for clicks — they ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

Cendyn, a global integrated hotel technology and services company, has found hotel customer acquisition costs (CAC) are down ...

Will the Fed finally give the markets what they want this week? Traders will probably look beyond a widely expected rate cut ...

A TikTok video lasting about one minute shows AirAsia female cabin crew members dancing in the aisle during a flight on the ...

Anderson Brothers Bank appoints Samantha Strickland as Digital Marketing & Reporting Coordinator. She oversees website optimization, SEO, and marketing expense reporting, bringing valuable insights to ...

Marketing operations professionals must learn a crucial skill if they want to help push their companies forward: strategic ...

Fortified Equity has acquired Avid Sportswear and named Pete Angle as CEO in an effort to bring “a fresh vision to expand the brand’s presence in the outdoor and fashion markets.” The company said ...

Every so often, Apple makes a design decision that draws a line in the sand. One that feels like a delineation between one era and the next. The iPhone Air is that kind of device. It’s strikingly thin ...