We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. While many products do have differentiating benefits and features, consumers want ...
Despite its recent rise, sustainable marketing is an evolving concept and one that marketers should consider. Innovation often happens when two existing concepts are executed in a way they haven’t ...
A federal court recently held that a customer could sue ALDI, a national food retailer, for false advertising based on an on-pack claim for a salmon product that read: “Simple. Sustainable. Seafood.” ...
Dentsu and Kantar's special report on corporate sustainability has revealed that Marketing and Insights departments lag behind other business divisions when it comes to executing and measuring ...
B2B Marketing’s Lucy Gillman sat down with Delta Capita’s CMO Leeya Hendricks. Leeya discusses the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer ...
Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...
Brands started feverishly marketing their sustainability efforts about five years ago upon realizing a new generation of consumers was choosing to buy from carbon-conscious companies. But in doing so, ...
Next Gen SEO & KI-Marketing Schweiz continues to strengthen its position as Switzerland’s provider of AI-driven marketing ...
How Sustainability Marketing can elevate Financial Service Institutions brand reputation and revenue
Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the ...
Fast fashion is being called out for empty promises, profiteering off consumer appetite for sustainable choices and for poor and misleading communications around “green” efforts. To set that in ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing world is growing more aware—and more worried—about the negative impacts of ...
A federal court recently held that a customer could sue ALDI, a national food retailer, for false advertising based on an on-pack claim for a salmon product that read: “Simple. Sustainable. Seafood.” ...
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