We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. While many products do have differentiating benefits and features, consumers want ...

Despite its recent rise, sustainable marketing is an evolving concept and one that marketers should consider. Innovation often happens when two existing concepts are executed in a way they haven’t ...

Next Gen SEO & KI-Marketing Schweiz continues to strengthen its position as Switzerland’s provider of AI-driven marketing ...

Dentsu and Kantar's special report on corporate sustainability has revealed that Marketing and Insights departments lag behind other business divisions when it comes to executing and measuring ...

Brands started feverishly marketing their sustainability efforts about five years ago upon realizing a new generation of consumers was choosing to buy from carbon-conscious companies. But in doing so, ...

The marketing playbook doesn't have to be abandoned in an economic downturn. Here are some ways to strengthen it. When a market downturn happens, it can be difficult not to act quickly, reactively and ...

B2B Marketing’s Lucy Gillman sat down with Delta Capita’s CMO Leeya Hendricks. Leeya discusses the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

A federal court recently held that a customer could sue ALDI, a national food retailer, for false advertising based on an on-pack claim for a salmon product that read: “Simple. Sustainable. Seafood.” ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing world is growing more aware—and more worried—about the negative impacts of ...

Founded by Tyson Traeger, Timber Stoves has remained committed to that craftsmanship, which has guided the company through ...

A federal court recently held that a customer could sue ALDI, a national food retailer, for false advertising based on an on-pack claim for a salmon product that read: “Simple. Sustainable. Seafood.” ...