In sports, not everything goes according to plan, and sometimes the funniest moments come from unexpected mistakes. The "Bloopers of the Decade" showcase the most hilarious, cringe-worthy, and ...

Carlos Alcaraz in Louis Vuitton, Coco Gauff in Miu Miu, Jannik Sinner in Gucci: Forget actors, fashion brands are falling ...

After a summer of fresh tie-ups, brands are mining every corner of the sports industry to tap into new fandoms.

Sports Direct is set to bid farewell to its longstanding home in the city centre within a few weeks' time. However, it is not all bad news as the sports equipment and clothing retailer is only ...

A company with Alabama origins for more than 120 years is now consolidating its business, impacting operations in its home city.

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program Tennessee's new deal with Adidas will have a big impact off the field too ...

Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.

The University of Tennessee’s 12-year relationship with Nike is set to come to an end next year. Adidas will once again become the official apparel provider for the Volunteers.

Faizon Brandon’s apparent deal for $1.2 million over two years is the outlier among NIL deals for North Carolina high school athletes.

The license allows DraftKings and Circa Sports to operate without needing to affiliate with a land-based casino or professional sports team.