Understanding shopper psychology, digital behaviours, and ethical strategies is critical this Black Friday. Retailers can ...

Remember, being a good communicator might seem like a natural gift. But the people who wield it like a weapon know that to ...

Ever wondered why smart people make bad investment decisions, you're not alone. Markets move on emotion as much as they do on math. This is known as behavioral finance.

Adolescence is marked by risk-taking driven by sensation seeking and invulnerability. Understanding these traits helps guide ...

Scientists have shown that brain connectivity patterns can predict mental functions across the entire brain. Each region has ...

Our ancestors faced a brutal reality that modern humans can barely comprehend.When darkness fell across the African savanna where early humans evolved, it wasn't just bedtime – it was hunting season ...

People need to feel that climate change is affecting them now or that taking action is a patriotic act for their country to ...

This week’s research peeked into the world of Professor of Psychology Shivon Robinson’s research, which focuses on neonatal ...

A single brain cell cannot think by itself, but when it's connected with millions of other cells, that network is capable of ...

Summary: New research shows that people tend to prefer simple explanations even when complex ones are more accurate. The study found that individuals focus mainly on visible or known causes while ...

Psychology reveals that fear, masculinity, and social norms drive U.S. gun culture—and shifting these mindsets can reduce violence.

How do we recognize and interpret what others are doing—whether they're greeting a friend, preparing a meal together or doing ...