Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...
According to a communication from India, posted on the WTO platform, India has stated that international collaboration on DPI (digital public infrastructure) systems would address the issue of digital ...
India urges WTO members to enhance secure digital infrastructure for e-commerce, promoting MSME participation and addressing ...
Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...
By Abubakari Saddiq Adams In a time when cyberattacks are more sophisticated and damaging than ever, organizations worldwide are embracing a new approach to cybersecurity: Zero Trust Architecture.
Top banks only have a 32% market share of the total wealth management market globally, losing ground to traditional asset management firms and independent advis ...
With the festive rush now over, Imagicaa CEO and CMO Dhimant Bakshi breaks down the multi-generational, digital-first strategy that captured the Diwali crowd, and details the critical data-driven ...
Auto services provider Monro (NASDAQ:MNRO) in Q3 CY2025, with sales falling 4.1% year on year to $288.9 million. Its non-GAAP ...
By embracing tech, analytics, and cross-functional collaboration, banks can transform provisioning from a technical exercise ...
Campaign Middle East on MSN

Loyalty made personal

Industry players share why brands must build strong emotional connections that transcend transactional loyalty mechanics in ...