Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech. The post How agentic AI is changing the future of marketing appeared first on MarTech.

If you want to rule marketing today, you have to not only possess information but also track valuable data for your business. Knowing that a company has 100,000 faceless clients is not enough; it is ...

Here’s a game. I’ll think of three numbers. The first number is between one and six. So is the second number. The third number is between one and nine. You have to guess those three numbers, in order.

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.