Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too.

Coca-Cola has sparked a backlash with its new, entirely AI-generated Holiday 2025 ad, but has insisted "the genie is out of the bottle, and you’re not going to put it back in." ...

Coca-Cola dominates 40% of the global beverage market, enhancing its stock attractiveness. In 2024, Coca-Cola's revenue rose to $47.1 billion, forecasting a 5-6% increase in 2025. Investors interested ...