This week, Gap released a new ad for its denim line featuring girl group Katseye dancing to Kelis's "Milkshake." The ad is undeniably fun to watch (and rewatch) and has gone viral online with an ...

Shares of clothing and accessories retailer Gap (NYSE:GAP) jumped 0.6% in the morning session after it staged a minor recovery as it fell the previous trading session in response to its mixed ...

Clothing and accessories retailer Gap (NYSE:GAP) will be reporting results this Thursday after market close. Here’s what investors should know. Gap beat analysts’ revenue expectations by 1.3% last ...

We may earn commission from links on this page, but we only recommend products we love. Promise. The soundtrack to Yoonchae's Gap-filled childhood may have been a song of her own making, but the ...

Gap today (Aug. 19) launched a global fall 2025 campaign starring global girl group Katseye, according to details shared with Marketing Dive. “Better in Denim” includes a 90-second spot set to ...

A new marketing campaign for Gap jeans is raking in millions of views on a dance-heavy video starring the girl group Katseye, which has drawn some comparisons, both favorably and unfavorably, to ...

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, titled “Better in Denim,” Gap trades on a tried-and-true formula for the ...

Another classic American brand has been visited by the tariff man. Gap (GAP) reported better-than-expected second quarter earnings on Thursday evening, powered again by its namesake division. The ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Is the verdict still out on who has great jeans? If so, a ...

Melissa Fleur Afshar is a Newsweek reporter based in London, United Kingdom. Her current focus is on trending life stories and human-interest features on a variety of topics ranging from relationships ...