Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

Major cable and internet provider Comcast is suing Washington and the Department of Revenue over a new state law.

Vancouver City Council has approved an overarching strategy for regulating and expanding advertising signs in public spaces.

The marketing leaders of the future won’t be defined by a single skill set, but by the ability to orchestrate many. Success ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

IAB Europe, the leading European-level industry association for the digital advertising industry, has today (18th September, ...

New state restrictions make it harder to reach customers − for example, on Instagram − about promotions, events, or new ...

Digital Advertising Council (DAC) has named Shantanu Sirohi, CEO of Interactive Avenues, as its new Chairperson.

Colin Carrasquillo explains how dealerships can capture intent, leverage tiered campaigns, and boost local marketing results.

Global media and technology company Comcast has sued Washington state to block a new law that imposes a sales tax on digital advertising services.

The e4m Real-Time Programmatic Advertising Awards celebrate excellence and innovation in the programmatic ecosystem. These ...

Artificial intelligence is rapidly changing the landscape of digital marketing, empowering businesses to deliver smarter, ...