Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

Top banks only have a 32% market share of the total wealth management market globally, losing ground to traditional asset management firms and independent advis ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

PayPal's commitment towards a balance sheet-light model regarding its BNPL portfolio makes me confident in this business.

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

A medspa playbook to turn attention into bookings—clear pages, local SEO, and one-screen scheduling. Start booking more clients today!

Accra’s real estate market stands out across Africa for its rare dual advantage: high rental yields paired with strong ...

As the FCA prepares to roll out its targeted support framework, firms face both a regulatory opportunity and a compliance ...

With the festive rush now over, Imagicaa CEO and CMO Dhimant Bakshi breaks down the multi-generational, digital-first strategy that captured the Diwali crowd, and details the critical data-driven ...

After two years of record highs, brokerages see the slowdown as a reset for sustainable growth - driven by rising incomes, ...