Fashion marketing sees a shift towards long-term brand-creator partnerships. Experts at the FashionXP Summit highlight this ...

Terrell has a goal to bolster the city's profile as a design mecca by connecting creators and retailers. A new incubator space will amplify the effort.

Myntra has unveiled its latest marketing campaign for the Big Fashion Festival (BFF), its iconic festive fashion event. The ...

Start High School’s Fashion Marketing DECA II Club will be selling homecoming wear on Saturday, Sept. 20 and Sunday, Sept. 21 ...

For retail marketers, NYFW trends suggest opportunities in cross-merchandising strategies that encourage experimental product ...

The apparel industry has trained consumers to constantly expect more—more drops, more trends, more discounts—while the costs ...

Style-conscious shows are inspiring viewers to seek out the on-screen looks, creating opportunities for brand placement, ...

King Giorgio’ came from humble beginnings to become a titan of the fashion industry and redefine 20th century clothing ...

Experts note that shifts in campaign formats are shaping festive ad spends, with CTV emerging as a standout medium amid the ...

The TL;DR from the latest round of annual and impact reports from the likes of Ebay, Vinted and The RealReal? Secondhand ...

Have you ever dreamed of a fairytale romance, a story where you meet a prince and live happily ever after? While most of us ...

The 24-year-old sprinter has been warned by World Athletics Championships bosses over his personalised apparel ...