On August 21, 2025, Japanese outdoor lifestyle brand Snow Peak introduced BTS’ V, aka Kim Taehyung, as its new brand ambassador and new face of its premium outdoor apparel line.

BTS member V aka Kim Taehyung has featured in a new TVC for a soft drink brand. The ad broke several trends on social media ...

Discover how CORTIS, Big Hit Music's latest boy group, is redefining K-pop with artistic freedom and self-production, following the path blazed by BTS and TXT.