As Head of Marketing and Advertising for the lighting and consumer durables division, she will lead brand strategy and drive ...

The repositioning is said to be based on consumer research, which found that stress has evolved from an occasional concern ...

Brands are posting mock apology letters in a formal tone, humorously saying sorry for their products or services being too ...

IndiGo filed a lawsuit in December alleging trademark infringement over Mahindra Electric’s use of 6E for its BE 6E model, a ...

The company said the association with the athlete and motivational speaker for its Magnesium supplement range reflects its ...

PHD India will manage media strategy, planning, and buying for Marico’s, including Parachute, Saffola, Nihar, Livon, Set Wet, ...

The platform is also testing new interactive video ad formats in the US and Canada, designed to tailor creative elements ...

Mishra will oversee revenue and profit growth, lead the company’s commercial teams, and drive market expansion and sales ...

The vertical is expected to work with technology platforms, industry partners, and brands to explore new monetisation models ...

The agency will handle media planning and buying across 21 European markets from January 1, 2026, covering Reckitt’s ...

To mark this association, the brand launched a television commercial featuring the Bollywood actor, which is live across multiple platforms.

Joita Sen explains how India’s bridal jewellery market is shifting and how digital discovery and emotional value are now ...