eBay made its ad platform, Promoted Listings Advanced, on Wednesday generally available to all eligible sellers directly on the eBay platform. The cost-per-click (CPC) model gives sellers access to ...

eBay on Thursday introduced its first advertising tool for auction listings. The company calls it Promoted Listings Express. It builds on eBay’s launch of Promoted Listings Advanced, which the company ...

EBay is working on additional refinements to its promoted listings program after seeing 100% growth in the past couple of years, with the implementation of a unified ranking of organic search results ...

EBay will launch a new seller advertising service in June called Promoted Listings. Sellers using the service will only pay an advertising fee for items that are actually clicked and purchased. The ...

Forbes contributors publish independent expert analyses and insights. eBay’s “Promoted Listings” charges a seller only if an actual sale is made through the advertisement. In the “cost per sale” model ...

We expect its promoted listings revenue to cannibalize marketing services revenue, but we believe its superior revenue growth could lead to a net positive impact by 2022. We forecasted eBay’s resale ...

EBay Inc. plans to test a self-service “Promoted Listings” tool, where sellers can pay to boost search positions on certain items, Internet Retailer reports. The pilot will begin in June, and a ...