Flushing Queens is no tropical island, but the USTA is hoping that 'Game, Set, Matchmaker' will find an audience.

Tennis fans' outrage contributed to the US Open quietly revamping its proposed "Game, Set, Matchmaker" reality show.

Six weeks on a reality show can be worth more than six years on YouTube. Reality TV thrives on the same forces that power social media influence: massive reach, audience intimacy, and mobile-first ...