Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

IT'S GOT TO STOP. This longstanding tradition of plumbing contractors overspending in the Yellow Pages for rotten results has gone on too long. And — silly me — I have every reason to tell you to get ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

Dale Green had a simple request: He didn’t want his business listed in the yellow pages. Other shops and entrepreneurs gripe about being left out of the phone book’s business listings or having their ...

SBC Communications and Yahoo said Monday they will join sales efforts for their online Yellow Pages directories. SBC's Yellow Pages group, known as SmartPages.com, will resell ads and sponsored ...

Way, way back in the olden days, people wrote on typewriters, watched just five TV channels, and put sugar in their coffee. There was no such thing as gluten-free, eco-friendly, satellite radio, or ...

If you’re a small business exclusively serving a local market, you probably think the Internet has little to offer as an advertising medium. And you may be right — for now. But the Net is changing.

Before the Internet, if a person needed to obtain a phone number or address for a person or business, he grabbed the phone book and searched for the information. Back then, "Googling" consisted of ...

It's a big event, the arrival of the new AT&T phone book. What's the local picture on the cover? Is our home listing correct and in an auspicious place on the page? How many of the attorneys' Yellow ...