Customer loyalty isn't dead because customers have become terrible people. It died because the world became a better place ...

Restaurant loyalty programs work—but only if they deliver value. Explore SMG insights into what customers want and how to ...

Parity’s latest research shows that women’s soccer fans aren’t just passionate—they’re purchase-driven. They are 58% more ...

There’s a quiet unraveling happening in business. You feel it in the glassy eyes of employees. You see it in customers ghosting once-beloved brands. You hear it in leadership meetings when someone ...

Loyalty is no longer something you buy. It is something you build. As more Gen-Zers come of age and Gen-Alpha starts to ...

Remember when your grandfather swore by Ford, your dad bled Chevy blue, and you figured you’d drive Honda until the heat ...

In many countries, the first of May is International Workers Day, a holiday commemorating the working class and the gains of the labor movement. But in the United States, this day is officially a ...

Allegiant Air is currently planning a major revamp to its loyalty program, TPG learned in an exclusive interview.

Verizon is removing loyalty discounts, which could increase monthly bills by $10 to $25 per line. Several service charges are also increasing, while Apple Arcade and Google Play Pass perks are ending.