Kaitlyn Pawelczyk, University of Illinois Urbana-Champaign graduate student, shot a virtual reality program at a grocery store to educate dialysis patients about navigating the aisles for low-sodium ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

As retailers integrate these digital tools, consumers stand at the threshold of a retail renaissance. Brands should offer both tech-driven adventures and personalized shopping journeys. For a long ...

The new flagship store in West Hollywood highlights Los Angeles skate culture and allows people to try out Meta's smart ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

Meeting the customer's needs is arguably the first rule of running a successful retail business, and with the adoption of today's smartphones and various mobile technologies, retailers have an ...

Is the ComplexLand a glimpse into the future of commerce? The concept began as a pivot to give Complex Networks’ loyalists and consumers a chance to experience ComplexCon — albeit virtually — so the ...

LOS ANGELES (Reuters) - A shopper in France gazes into a virtual reality headset and is transported to the bustle of a Manhattan street, then steps into a high-end boutique to browse crystal ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.