Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate ...
Most product messaging fails because it tries to do too much — cramming in features, overexplaining and hoping something sticks. But customers don't just care about your features — they care about ...
Identify your true competition, which may be the status quo rather than a direct competitor. Prioritize 3-4 core value points that resonate with your audience and differentiate your product.