Coaching guru and entrepreneur Patrick Mouratoglou dreamed up his Ultimate Tennis Showdown (UTS) brand during the Covid lockdown, as he looked to fill the void of live sport with an innovative ...

Story by Tennis disruptors, from exhibitions and UTS to fan accounts, wrestle with tennis and media James Hansen Fri, Oct 18, 2024 · 9 min read ...

The Ultimate Tennis Showdown will feature matches divided into quarters, on-court coaching, players wearing microphones and other fan-friendly innovations.

UTS was launched in 2020 under the name Ultimate Tennis Showdown by French coach and entrepreneur Patrick Mouratoglou, with the mission statement to bring a new generation of fans to tennis ...

Alex de Minaur admits the mega prize money on offer at the UTS Grand Final focuses the minds of players.

After UTS London came the World Tennis League in Abu Dhabi, which is a stone’s throw away from Rublev’s off-season training base in Dubai.

Tennis pro and YouTuber Karue Sell questions Challenger ranking points, UTS final arrives By Charlie Eccleshare and Matthew Futterman Dec. 3, 2024 ...

LOS ANGELES—When Patrick Mouratoglou created the Ultimate Tennis Showdown (UTS) at the height of the COVID-19 pandemic, he sought to build stronger connections between tennis players and fans ...

Ultimate Tennis Showdown is in New York just days before the U.S. Open main draw begins. UTS relies on fast and loose engagement to capture a younger tennis audience.

Patrick Mouratoglou, the long-time coach of Serena Williams, says the innovative exhibition league he helped launch in June has brought new, younger fans to the sport.

The current relationship between tennis, media, and the fan experience makes disruption necessary but difficult.