From celebrity collabs to gaming content, here are the top 10 most-viewed Reels on Instagram as of August 2025.

“You can make anything or anyone a 10 if you fully commit and have the confidence,” Puckett tells TODAY.com. "My 10 for the trend is the Buc-ees Beaver and let me tell you he is getting hyped up in ...

Beyond Meat, the plant-based protein company, joined the trend and jokingly told others to question everything the same way they were questioning the sudden trend. "Why are hash browns trending?