You can learn a lot about brand licensing from Kim Kardashian's trademark licensing game. She got almost $90 million from a deal. It all started with a trademark.

Trademarks, copyrights, and patents are not just shields—they’re assets you can monetize. You can license your brand, artwork, courses, or patented inventions to others for ongoing royalties ...

But trademarks in no way guarantee that you'll achieve a brand monopoly. Brand monopolies are built through the quality of your products and services as well as your advertising and marketing efforts.

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. When one snaps, the question is ...

Should I Trademark My Domain Name?. A domain name consists of the words that are used for locating sites on the Internet. For example, www.amazon.com is the domain name that locates Amazon. Many ...

Joel Feldman of Greenberg Traurig LLP explains the complexities relating to a stadium or arena naming rights agreement as well as the opportunities for trademark and brand management strategy.