A new independent analysis of over $20 million in Google Ads spend reveals that “hidden” search terms (i.e., queries not disclosed to advertisers) are responsible for massive inefficiencies, siphoning ...

Google's Year in 2024 has come out. The top global trending searches include Copa América and the UEFA European Championship. Top U.S. search trends included the election, Donald Trump, and the New ...

According to groundbreaking new data published by SparkToro in partnership with Datos, people’s searching behaviors are becoming more insular, with a quarter of all Google searches dominated by just a ...

Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your ...

Judge Amit P. Mehta's opinion emphasizes how the rise of AI search has opened new competitive possibilities and saved Google ...

U.S. District Court Judge Amit P. Mehta outlined remedies on Tuesday that would bar Google from entering or maintaining ...

Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more. This was spotted by ...

No Chrome divestiture, no choice screen, but big changes for search defaults, index access, and AI competition are coming.

DC District Court Judge Amit Mehta has ruled that Google doesn't have to give up the Chrome browser to mitigate its illegal monopoly in online search. The court will only require a handful of modest ...