Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

The flat Double T is returning to Texas Tech athletics. So is the rearing Masked Rider. The call by many fans of Texas Tech football and other sports to "level the bevel" will come to fruition in 2026 ...

Texas Tech fans got something they didn’t ask for, a brand new logo. And judging by the internet’s reaction, they definitely didn’t want it either. The university has made public an updated version of ...

Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October. Starting with the 2026-27 school year, the Red Raiders will wear a modernized "Double T" logo in red, ...